The Ad That Made Us Want To Spend $695+ (and what you can learn from it)
I’ve said it once, I’ve said it a hundred times:
The creative is the most important element of your ad.
But what is good creative?
Here is an example that is an absolute masterclass.
While you might not be able to match Apple’s budget, but you can learn from this excellent advertising example:
Start with customer insights. What are your customers trying to gain or avoid? In this example, Apple has identified that people want to avoid being in a serious emergency situation with no way of calling for help.
Demonstrate how your product will solve the problem of your customer. Apple showed Rick (an average Aussie bloke how loves a surf) using is Apple watch to call for help. Rick is still the hero of the story though. Apple haven’t made this story about them, they have kept the focus on Rick. We love Rick.
Focus on benefits, not features. They don’t waste a second telling us HOW it works. They just show us what it does.
Keep it simple. This video was 15 seconds. The headline was 2 words. Let the creative do the talking.
Let your customers join the conversation. Don’t exclude purchasers from your ads.
Make sure your landing page flows seamlessly from your ad.
