Welcome to the Lume Marketing Meta Ads Blog.
Where we lift the hood on all things meta ads, share tips on how to make meta ads work for you, and all things Facebook & Instagram advertising.
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10 MOST COMMON META AD MISTAKES - AND HOW TO AVOID THEM
I’ve audited hundreds of meta ad accounts and I’ve seen the same mistakes being made again and again. I created this guide to lift the hood on these mistakes so you can steer clear.
How Ethical Brands can Compete with Planet-Destroying Giants on Facebook & Instagram
You can’t compete with planet-destroying brands on price. But you can compete with them - and smash them out of the water - on other things. Things that consumers are telling you they want. And I have the research and stats to back it up.
6 Steps to Stop Wasting Money on Facebook & Instagram Ads
Meta ads can drive significant growth. But they can also suck your time, energy, and bank account if not done correctly. I’ve audited countless ad accounts and I’ve seen a lot of wasted ad spend, unfortunately. Here are 6 steps to stop wasting money on Facebook and Instagram Ads.
How Much Ad Spend to Hit Your Revenue Goal?
Ever wondered how much you should actually be spending on meta ads to hit your revenue target? Here’s how to reverse-engineer your Facebook and Instagram ad spend budget based on your revenue target.
Should You Run Your Own Facebook Ads or Hire an Agency? Here’s How to Decide.
Not sure whether to outsource your Facebook ads or run them yourself? Discover the key factors—turnover, time, and temperament—that determine the right choice for your business.