Welcome to the Lume Marketing Meta Ads Blog.
Where we lift the hood on all things meta ads, share tips on how to make meta ads work for you, and all things Facebook & Instagram advertising.
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10 most common meta ad red flags - AND HOW TO AVOID THEM
After reviewing hundreds of Meta ad accounts, the same red flags appear again and again.
The ones you convince yourself “aren’t that bad”… until suddenly the ads are ghosting, draining your energy, and asking for more money with zero commitment.
This guide helps you identify those red flags, understand what’s really going on beneath the surface, and respond strategically… not emotionally.
3 must-have video ad formula for successful meta ads
If you’re running Meta Ads without strong, scroll-stopping video content, you’re leaving money on the table. Let me share the exact advice and formulas we use for high-converting meta ads.
How Ethical Brands can Compete with Planet-Destroying Giants on Facebook & Instagram
You can’t compete with planet-destroying brands on price. But you can compete with them - and smash them out of the water - on other things. Things that consumers are telling you they want. And I have the research and stats to back it up.
6 Steps to Stop Wasting Money on Facebook & Instagram Ads
Meta ads can drive significant growth. But they can also suck your time, energy, and bank account if not done correctly. I’ve audited countless ad accounts and I’ve seen a lot of wasted ad spend, unfortunately. Here are 6 steps to stop wasting money on Facebook and Instagram Ads.
How Much Ad Spend to Hit Your Revenue Goal?
Ever wondered how much you should actually be spending on meta ads to hit your revenue target? Here’s how to reverse-engineer your Facebook and Instagram ad spend budget based on your revenue target.
Should You Run Your Own Facebook Ads or Hire an Agency? Here’s How to Decide.
Not sure whether to outsource your Facebook ads or run them yourself? Discover the key factors—turnover, time, and temperament—that determine the right choice for your business.
Should you run your own ads or partner with an agency?
Take the quiz and find out.
Not sure if you are ready to partner with an agency to run your ads, or if you’re better off learning how to run your own ads?
Take our quiz and find out today.
