Learn to run meta ads
like a pro and take control back of your growth
You absolutely can learn how to run your own ads
You don’t want an agency - or your current one isn’t deliverING the results they promised?
upskill and learn how to run your own meta ads like a pro
Facebook and Instagram ads CAN get awesome results, amplify your marketing strategy, provide valuable insights, and drive profitable growth.
And when your ads are doing their job, you can get back to what you are good at.
Ready to upskill and learn how to run your own meta ads like a pro? Let’s go!
HOW IT WORKS
You get access to high-level, tried and tested, up-to-date training. Not training created 6 months ago. Frameworks, techniques, and processes that are being used - and actually work - today.
WHAT’S INcluded:
Setup winning ads
Having a solid foundation in place is critical and your ads need to be clickable and engaging. Learn how to ensure your ads are primed for results.
understand, Analyse & optimise
Setting your ads up is relatively easy - the “what next” is where the magic happens. You will learn how to analyse your data and draw insights, and actionable next steps.
EXCLUSIVE ACCESS TO half-price support CALLS
Plus if you want someone to give you guidance and make sure your ads are setup correctly and you are going in the right direction - you have exclusive access to book a heavily reduced 1-on-1 call with Megan.
WHY it works
you are trained by an Award-winning marketer
Megan is a seasoned meta ads expert AND an award-winning marketer. Megan brings a deep understanding of marketing to her meta ads approach.
agency level training
This is not another online course - this is the exact training program we use to train our team inside our agency, Lume Marketing.
upskill, forever
The skills that you will learn won’t expire. You will gain skills and tools to drive your growth that you can use forever - even when meta changes (as they do, regularly!)
what is included in the ciriculum?
you get access to our exact agency training & templates
When you enrol in the course I share with you the exact same training I use to teach my agency staff how to run Meta ads for our clients.
These are the same frameworks, templates, and processes we use every single day to manage ads for our clients. Here’s an overview of what’s included:
Module One: Get Ready For Ads
Running ads before you are ready is like flushing money down the toilet. When traffic doesn’t convert, you lose money. Ads are expensive, and without results, you’re essentially throwing money away.
Before you spend a cent on ads, you need to be sure your business is ready. It’s essential that you learn how to spot red flags that could cause wasted ad spend and set yourself up for real, scalable success.
In this module you will learn:
What being traffic-ready actually means and how to ensure that you don’t have any leaks in your pipeline before turning on the taps.
The non-negotiables you must have in place before touching ads.
Red flags that suggest you aren’t ready for ads and a check-list to ensure you are traffic-ready.
Module Two: How Meta Ads Actually Work
This module dives deep into the mechanics of Meta ads, breaking down how Facebook and Instagram advertising works and how you can work with it to get the best results.
You'll learn the role you play in optimizing ad performance, how to use a scientific approach to testing and refining campaigns, and why traditional ad strategies like funnels and lookalike audiences may not be as effective as you think.
In this module you will learn:
How Facebook and Instagram decide who sees your ads and how to work with the algorithm to improve performance.
How to test ad elements systematically, analyze the data, and make informed adjustments to maximize results.
Why traditional approaches like funnels and lookalike audiences are outdated - and what to do instead.
Module Three: Metrics That Matter
Understanding the right metrics is key to running successful Meta ad campaigns. This module breaks down the most important performance indicators, explaining what they mean, why they matter, and how to track them effectively.
You'll also learn how to set up and customize your Business Manager dashboard for seamless campaign management and how to choose the best product to advertise for maximum impact.
In this module you will learn:
The key metrics you need to track and measure in order to make data-driven decisions and optimise your Meta ad campaigns.
A fill-in-the-blanks template that makes tracking, measuring and reading your important metrics simple.
Step-by-step instructions on where and how to get the data you need.
Module Four: Creative That Converts
Great ad creative is the difference between a campaign that works and one that flops. This module walks you through the essential elements of high-converting ads, from structuring your creative hierarchy to designing thumb-stopping visuals.
You'll learn why creativity and connection matter, how to write compelling ad copy (with templates to make it easy), and how to leverage AI like ChatGPT effectively - without losing the human touch.
In this module you will learn:
Which creative elements to test first, and how, so you’ll be able to pinpoint exactly what drives better performance in your ads.
Ad copy templates to help you write copy with intention, strategy, and creativity so your ads will capture attention, communicate, value, and inspire action.
Canva templates and a swipe file of high-performing ad images and videos so you can create images and videos that convert viewers to buyers.
Module Five: Successful Ads Setup
Getting your Facebook ads set up correctly is the foundation for success. This module walks you through the essential components of Meta ads, from understanding campaign structure to planning an effective testing strategy.
You'll learn how to allocate your budget, identify key variables to test, and set up conversion-focused ad campaigns.
In this module you will learn:
Step-by-step instructions, including screen recordings, on exactly how to setup your ads for success.
The different types of ads, and when and how to use them to achieve your unique goals. No cookie-cutter strategy here.
How to structure your campaigns to align with your goals and set them off for the best results.
Module Six: Analyse & Optimise
Running ads is just the beginning—analysing and optimising them is where the real magic happens. In this module, you'll learn how to track the right metrics, identify which ads to scale and which to pause, and troubleshoot common performance issues.
You'll also discover how to manage high-performing ads without letting them dominate your budget, scale effectively with smart budget allocation, and avoid the most common mistakes advertisers make.
In this module you will learn:
Learn how to read the data and how to use it to guide your decisions.
Discover how to scale winning ads without overspending or tanking performance.
How to make changes to improve your account’s performance, without doing any damage to your results.
Exclusive Access to Half-Price Calls with Megan
If you need someone to give you guidance and make sure your ads are setup correctly and you are going in the right direction - you have exclusive access to book a heavily reduced 1-on-1 call with Megan.
No more wondering why your ads aren’t working or feeling like you’re stuck in an endless loop of trial and error.
Your private session with Megan includes:
60 minutes with Megan to deep dive into your ad account. Access to record.
Ask any and all questions you have about your ads. Megan will give you feedback, advice, ideas and insight.
50% discount (usually $500).
your investment
Best Value Lifetime Access
$997 AUD forever
Includes:
1 x private strategy call with Megan
lifetime access to course content, including all updates and upgrades
exclusive access to discounted calls with Megan
Month-by-Month Access
$497 AUD per month
Includes:
month-to-month access to course content, cancel anytime
exclusive access to discounted calls with Megan
megan winter
meet your mentor,
An experienced ADMA and AMI-awarded marketer and founder of Lume Marketing, a done-for-you meta ads agency.
As an early-adopter of digital marketing and social media advertising, Megan has consulted to global brands owned by Heineken and Lexus, has taught hundreds of business and agency owners at The Facebook Ads Academy, and has presented at Bond University.
Now, my passion is helping small business owners take control of their own growth by learning the power of meta ads.
Find out more about my story here.
MY marketing has been recongNised by:
what do Megan’s students say?
I’ve taught over a hundred small business owners and agency owners how to run ads. When you learn from me you are joining this alumni of legends.
Chrissy, Gigi Bib
Before the program: After wasting thousands of dollars on three different ad agencies with no results, Chrissy felt frustrated, disappointed, and stressed. She believed Facebook ads were too complex to manage herself.
After the program: She now understands Facebook ads and confidently runs her own campaigns. She’s seeing a return on her investment, knows how to test and refine her ads, and even finds the process enjoyable. She wishes she had joined the course two years earlier!
Her advice to you: “Megan’s course is hands-on, interactive, and absolutely worth the investment. You’ll learn how to make your ads work, adapt them for success, and feel empowered to take control.”
Tanya, Inspirational tea
Before the program: Tanya had been running Facebook ads for a while and thought she knew what she was doing. However, she realised she lacked a clear strategy and was likely wasting money that could have been better spent elsewhere.
After the program: Tanya now has a strategic approach to Facebook ads. She knows how to target the right audience with the right message, test effectively, and measure results against clear benchmarks. She feels confident her ads are now delivering value and results.
Her advice to you: “If you’re considering the mastermind, do it! Megan is a marketing genius. You’ll learn not just how to run ads but also what your customer wants to hear and how to avoid wasting time and money on a strategy that doesn’t work.”
LOUISE, Perky Pod
Before the program: Louise felt overwhelmed by the idea of running Facebook ads. As a small business owner juggling countless tasks, she found the process daunting and believed ads might be beyond her capabilities.
After the program: She now feels confident and empowered. Louise knows exactly what steps to take, how to follow best practices, and feels assured she’s on the right track to grow her business effectively.
Her advice to you: “I highly recommend the Mastermind. Megan’s real-world experience, warm teaching style, and actionable strategies made the process easy and enjoyable. You’ll gain so much confidence and clarity.”
Sian, Inspired Skincare
Before the program: Sian was really nervous about using Facebook ads, lacking direction and really worried that anytime she'd press a button within the ad account, she would muck everything up.
After the program: She now has so much more confidence. She knows what to do, how to test, and how to optimize and that gives her heaps of power as a business owner moving forward.
Her advice to you: ”I would say to anyone thinking of joining, definitely do it. You will learn so much and you'll make heaps of connections along the way and Megan is a wonderful teacher. So I definitely recommend joining.”
ENROL NOW
Best Value Lifetime Access
$997 AUD forever
Includes:
1 x private strategy call with Megan
lifetime access to course content, including all updates and upgrades
exclusive access to discounted calls with Megan
Month-by-Month Access
$497 AUD per month
Includes:
month-to-month access to course content, cancel anytime
exclusive access to discounted calls with Megan
