Welcome to Meta Ads: Under the Hood podcast
the podcast where we explore what drives high-performing Facebook and Instagram ads.
Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads.
Each week, Megan breaks down the mechanics of meta ads, unpacks real campaigns, and shares how she uses ads to drive results - and how you can do the same.
Ready to take a look under the hood? Let’s dive in!
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10 most common meta ad red flags - AND HOW TO AVOID THEM
After reviewing hundreds of Meta ad accounts, the same red flags appear again and again.
The ones you convince yourself “aren’t that bad”… until suddenly the ads are ghosting, draining your energy, and asking for more money with zero commitment.
This guide helps you identify those red flags, understand what’s really going on beneath the surface, and respond strategically… not emotionally.
POPULAR episodes:
The 4 Principles of Successful Meta Ads
If your Facebook ads aren’t making you money, they’re costing you. And I’m not talking about a few clicks and conversions that look good on a report—I mean actual, bottom-line profit.
You Don't Need More Followers. You Need More Trust.
In this powerful and heartfelt episode, Megan Winter is joined by Claire Goldsworthy, founder of The Fashion Advocate, to explore one of the most underrated elements of successful marketing: trust.
It’s not how much value you offer, it’s how much value people THINK you offer
Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering.
3 Reasons People Aren't Buying From You: And How To Fix It
Three common mistakes that online store owners make, how they actually push customers away without even realising they're doing it, and how you can flip that to start attracting more customers and making more sales.
HOSTED by megan winter
meta ads expert & marketing strategist
Megan Winter is a meta ads expert, an experienced ADMA and AMI-awarded marketer and founder of Lume Marketing.
As an early-adopter of digital marketing and social media advertising, she has consulted to global brands owned by Heineken and Lexus, has taught hundreds of small business owners at The Facebook Ads Academy, and presented on digital marketing at Bond University.
Now, her passion is helping ethical, purpose-led brands achieve more income and impact with high-performing meta ads.
Find out more about her story here.
Megan’s marketing has been recongNised by:
Should you run your own ads or partner with an agency?
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Not sure if you are ready to partner with an agency to run your ads, or if you’re better off learning how to run your own ads?
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