Welcome to Meta Ads: Under the Hood
the podcast where we explore what drives high-performing Facebook and Instagram ads.
Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads.
Each week, Megan breaks down the mechanics of meta ads, unpacks real campaigns, and shares how she uses ads to drive results - and how you can do the same.
Ready to take a look under the hood? Let’s dive in!
The 4 Principles of Successful Meta Ads
If your Facebook ads aren’t making you money, they’re costing you. And I’m not talking about a few clicks and conversions that look good on a report—I mean actual, bottom-line profit.
You Don't Need More Followers. You Need More Trust.
In this powerful and heartfelt episode, Megan Winter is joined by Claire Goldsworthy, founder of The Fashion Advocate, to explore one of the most underrated elements of successful marketing: trust.
It’s not how much value you offer, it’s how much value people THINK you offer
Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering.
3 Reasons People Aren't Buying From You: And How To Fix It
Three common mistakes that online store owners make, how they actually push customers away without even realising they're doing it, and how you can flip that to start attracting more customers and making more sales.