Marketing Psychology Behind Pop Culture Hype
This week Megan welcomes Lume Marketing account manager Britt Brown for her very first podcast appearance. Britt manages a rotation of Lume clients and brings 20+ years of marketing experience to the chat, including running her own family business.
The pair dive into one of their favourite team-meeting topics: marketing tactics. In this episode they discuss the Labubu craze, and what it can teach small business owners about the psychology behind why we buy. From there they unpack how the same tactics show up again and again throughout marketing history, from Prime energy drinks to the 1950s diamond ring campaigns that convinced the world "a diamond is forever."
In this episode, Megan and Fi cover:
Why "my ads look great but my bank account doesn't" is more common than you'd think
Why ROAS in isolation can be a dangerous, misleading metric — and what to look at instead
How fixing your website or landing page can outperform "fixing" your ads
Why meta ads should amplify a good business, not rescue a broken one
The relay race analogy: how ads, website, email and customer service all have to run their leg properly
How Fi overcame her dislike of meta's business ethics to use ads as a tool she controls, rather than one that controls her
The real story behind Fee's $900 ad spend that generated $18,000 in revenue — including the landing page overhaul and the "meat and potatoes" video that halved her cost per lead
Why simpler is almost always better: Fee's "shit or get off the pot" landing page redesign
How to know if you're ready for ads (hint: you need to already know how to get people to take action organically first)
Why treating your organic content like an ad — and your ads like a post — makes both stronger
Whether ads can help you re-engage existing or lapsed customers, not just find new ones
If you've ever felt confused by ad reporting, or wondered whether you're actually ready to invest in ads, this episode will help you get clear on the numbers that actually matter.
Learn more about working with Lume Marketing
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Learn more about your host:
Megan Winter is a meta ads expert, an experienced ADMA and AMI-awarded marketer and founder of Lume Marketing.
As an early-adopter of digital marketing and social media advertising, she has consulted to global brands owned by Heineken and Lexus, has taught hundreds of small business owners at The Facebook Ads Academy, and presented on digital marketing at Bond University.
Now, her passion is helping ethical, purpose-led brands achieve more income and impact with high-performing meta ads.
Connect with Megan on Instagram @meganwinter or LinkedIn
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