The truth about profitable Meta ads for retail brands
Want to grow your business with Meta ads without losing the heart of what makes your brand special?
This episode has honest conversations about sustainable business growth, profitable Meta ads, customer loyalty, and how to create marketing that feels human. If you’ve ever wondered why your Facebook or Instagram ads aren’t converting, whether your business is ready for traffic, or how to grow without losing your values in the process, this episode is for you.
Learn more about working with Lume Marketing
I sit down with Jan Goakes from Savida Shoes to talk about what happens when you combine exceptional customer service, a genuinely great product, and a clear Facebook ads strategy. Jan has built her business over 25 years through trust, referrals, and loyal customers who come back again and again. Then she decided it was time to grow that with Meta ads.
We talk about the reality of running Meta ads for a product-based business, why ads are an amplifier and not a magic wand, and what ethical ecommerce growth looks like in practice.
Jan shares how Savida Shoes grew both online sales and in-store traffic after partnering with Lume Marketing, why showing up as a real human online matters more than ever, and how trust has become one of the most valuable currencies in online marketing.
We also chat about the power of founder-led content, doing the “unscalable” things like picking up the phone to customers, and why purpose-led businesses can compete online without racing to the bottom on price.
What’s one thing your business does that keeps customers coming back again and again?
Come and tell me over on Instagram: @lumemarketing