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I am so done with tools being treated like a strategy. ⁠
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Ads are not a strategy... they are an amplifier of strategy. ⁠
Ads are not marketing... they are a marketing tool. ⁠
Ads are not where we start... they are where we end. ⁠
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Marketing led by

If a personal trainer handed out a generic workout plan without getting to know anything about you… your goals, your injury history, your current fitness level… we’d say that was pretty dangerous, right?
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So why is it that onlin

We acknowledge the Traditional Owners of country throughout Australia, in particular the Jagera people of our local Area, and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.

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Meta ads that doesn’t suck (the life from you).

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